Speaking to TechCentral from Johannesburg on Wednesday, Eyre said Iflix will be aimed mainly at mobile users, but will also cater to those with fixed broadband at home.īloomberg reported earlier on Wednesday that Iflix has raised US$90m (about R1,2bn) in a round led by telecommunications giants Liberty Global and Kuwait-based Zain to take on Netflix and Naspers in Africa and the Middle East. This is likely to put it on a collision course with the Naspers-owned ShowMax, with also focuses on emerging markets. (No exact timing is available yet for the South African launch.) The company, which until now has focused on Southeast Asia, has aggressive plans to expand in Africa, according to regional marketing director Jo Eyre. Netflix and ShowMax rival Iflix, which is promising a lower-cost alternative video-on-demand service, will be launched in South Africa and six other African countries, including Kenya and Nigeria. Inside the Iflix Africa head office in Cape Town
